Drink Campaign

For two shop weeks, I worked on a campaign where I made up a drink and created a logo, a brand, and an identity for it. I decided that I wanted to make a drink that was targeted towards vampires. I worked with three different ideas at first, drawing sketches. In the end I decided I was going to go with a design that was targeted towards modern vampires and nightlife. I went with more of a modern design and began to plan out what I wanted to do for the labels. I went with something simple. It included four different drinks based on the different blood types. Each label included a black background and red text with a small-vectored image. The labels varied for each drink, including a different image on each one. Once the labels were all done, I printed them out and cut them to size. I used seltzer water bottles for my drink. I filled the bottles with regular water and added different

variations of red food coloring to give each drink/blood type a different shade of red. Once the labels were applied to the bottles, I spent time photographing them in front of a white background. Then I got some of my friends to model for me and hold the bottles so I could make appealing advertisements. With all of the photos, I created the advertisements pretty quickly. I created two posters and two web advertisements.

Frameworks

2.C.02.02 Demonstrate basic understanding and application of marketing and advertising principles, such as target audience, demographics, psychographics, branding and advertising campaigns.

2.C.03.04 Save and export digital files in a variety of appropriate formats.

2.D.03.02 Retouch, modify and correct images.

4.C.06.01 Work productively with individuals and in teams.

2.C.04 Understand congruence and similarity using physical models, transparencies, or geometry software